MARCH 2000, ESSENTIAL RECORDS NEW ARTIST V*ENNA DEBUTS AT #1 ON CHRISTIAN SINGLES SALES CHART
KLTY Adds "All the Way to Heaven" Into Rotation
NASHVILLE, Tenn. - Essential Records' girl duo V*Enna debuted at #1 on Soundscan's "Christian Singles" Sales Chart this week with their first retail piece All the Way to Heaven - The Enhanced Maxi-Single. The title track from the disc also debuted at #18 on the Christian Hit Radio (CHR) chart and is gaining significant momentum in the Adult Contemporary (AC) format including a recent add into rotation by KLTY, the leading AC station in the country.
Combining the talents of producers/songwriters Mark Pennells and Zarc Porter (World Wide Message Tribe), and song producer Todd Collins (DC Talk, Out Of Eden, Audio Adrenaline), "All the Way to Heaven" blends the high-intensity pop style that is capturing European audiences with the youthful energy favored by American crowds. In a recent "Single Spotlight" review, Billboard Magazine says:
" . . . [V*Enna] froths it up with such spunk here that anyone drawn to youthful rhythms will put down all else [and] buckle up those dancing shoes. This is pure, innocent energy; the kind of joyous abandon that makes adults feel like kids again. And then there's the message . . . this song is a 'statement of commitment to follow Christ forever' . . . Radio, find it in your heart to give this one a curiosity spin. Ooh, this is fun."
All the Way to Heaven - The Enhanced Maxi-Single also includes the song "Sunshine and Rain," plus three remixes and two bonus karaoke cuts. In addition to radio and publicity promotions, other early marketing efforts include consumer advertising, catalog advertising and internet promotions at www.essentialrecords.com and www.v-enna.com. More than 50,000 V-Enna sampler cassettes have been distributed through retailers nationwide, and the maxi-single is currently featured on the Provident Music Group Viewscan Interactive Display.
V*Enna - made up of Lucy Britten from Bristol, England, and Sharnessa Shelton, from Longview, Washington - shares a dual message of evangelism and discipleship through their music and concerts. They are combining school-based ministry concerts with traditional performances in both the United States and Europe. The duo is currently balancing a mix of studio time and concert appearances while working on their full-length album, which is also produced by Pennells and Porter, and slated for release in late summer 2000.